Top Fashion Games on iOS in Europe: Q4 2024 Performance

In the fourth quarter of 2024, the fashion game category on iOS in Europe displayed significant activity. Here's a detailed look at the performance trends of the top five apps, as reported by Sensor Tower.

Project Makeover from Magic Tavern, Inc. showed a varied trend in weekly revenue, peaking at approximately $363K in late October and ending the year with $335K. Downloads fluctuated, with a notable increase to around 105K in late December. Active users saw a steady rise towards the end of the quarter, reaching approximately 680K.

Skincare Time: Makeover ASMR by DO VAN HUY, despite its recent release, recorded a rapid increase in downloads, peaking at around 278K in late December. Revenue started modestly, with a rise to $286 by the end of the quarter. Active users peaked at approximately 420K during the same period.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained stable weekly downloads, culminating in about 65K at the quarter's close. Revenue remained consistent, peaking at just over $1.2K. Weekly active users showed a slight increase, reaching approximately 601K by the end of December.

Eye Color Mix by Crazy Labs had a noticeable rise in downloads mid-quarter, with a peak of about 75K in November. While it did not generate revenue, active users increased steadily to approximately 186K by year-end.

Beauty ASMR Quest from HAOYUE TECHNOLOGY CO., LIMITED experienced a steady increase in active users, peaking at around 233K in late November before declining. Downloads initially peaked at around 61K in late October, with revenue reaching a maximum of $341 during the same period.

These insights from Sensor Tower highlight the dynamic nature of the fashion game market on iOS in Europe, with varying trends across downloads, active users, and revenue. For more detailed insights, visit Sensor Tower's comprehensive reports.